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The complete set

All public evidence

35 records — every direct proof point, transferable result, capability signal, and named gap, regardless of which questions you answered. The résumé experience only ever surfaces the subset your conditions scored highest; this is the rest of it.

Direct evidence · 22

01 — Direct evidence · Analytics report

0in reach

Instagram grew across every core metric in a four-month window

Instagram reached 26,674 followers, 790,894 in reach, 55,231 likes, 9,498 comments, and 22,374 shares in the reporting window (April 1–August 12, 2026), each up from the prior comparable period.

OneUp analytics summary for the Instagram account showing 26,674 total followers, 790,894 reach, 55,231 likes, 9,498 comments, and 22,374 shares for the reporting window
OneUp analytics export — verified

02 — Direct evidence · Analytics report

0followers

Facebook following grew to 12,784 in the same window

Facebook total followers reached 12,784 by August 12, 2026, continuing steady growth alongside the other three platforms under the same publishing system.

OneUp analytics summary for the Facebook page showing 12,784 total followers, 5,328 page views, 207,582 impressions, and 131,233 reach for the reporting window
OneUp analytics export — verified

03 — Direct evidence · Analytics report

0video views

TikTok reached 1,429 followers and 116,396 video views

TikTok grew to 1,429 total followers, with 151 videos published and 116,396 total video views recorded across the reporting window.

OneUp analytics summary for the TikTok account showing 1,429 total followers, 151 videos, 116,396 video views, and 2,034 profile views for the reporting window
OneUp analytics export — verified

04 — Direct evidence · Analytics report

0views

YouTube grew, and the reporting includes what didn't work

YouTube subscriptions and engagement grew over the reporting window; the same report also recorded 144 subscribers lost and 51 dislikes in the period, tracked and reported alongside the gains rather than left out.

OneUp analytics summary for the YouTube channel showing 5,620 total subscribers, 73,110 views, 144 subscribers lost, and 51 dislikes for the reporting window
OneUp analytics export — verified

05 — Direct evidence · System

One person built and ran a four-platform publishing system

Instagram, Facebook, TikTok, and YouTube growth above came from a single, personally built editorial and distribution system — planning, producing, and publishing across all four platforms on a consistent cadence, solo.

No artifact — described only

06 — Direct evidence · Video

Produced a donor-facing nonprofit gala film

Independently produced the Fishing For Life Gala Film, highlighting the nonprofit's impact on veterans and youth to support donor outreach.

07 — Direct evidence · Video

Produced a community-highlight nonprofit event film

Independently produced the Fishing For Life Pastors Tournament Film, highlighting local pastors' community impact and the event's ability to bring people together.

08 — Direct evidence · Testimonial

Client testimonial: results confirmed by the business owner

Cyndi Dale, founder of Cyndi Dale Energy, confirms in a recorded testimonial that over the course of Gabe's consulting engagement her social reach has roughly doubled, her email list grew an estimated 20–30%, she doubled her rates, and six new people are lined up to join her team. She credits Gabe as "90% responsible" for the diagnostic assessment tool the business plans to eventually sell.

09 — Direct evidence · System

Designed and built a full content-operations dashboard for a distributed team

Designed and built a ten-tab, database-backed content-operations system — ideation, scripting, scheduling, review, organic and paid analytics, and copy, all in one place — for a remote team spread across four states. Includes a scripting framework he authored himself (revised at least once after real use showed the first version wasn't working), and a self-calibrating analytics system that ranks each post against the account's own historical performance rather than fixed thresholds, so it doesn't go stale as more data comes in. Caught and corrected a real architecture mistake mid-build after the original schema didn't match the real data once located.

Screen-recorded walkthrough of the real, in-use system, with narration.

10 — Direct evidence · System

Proposed and built a diagnostic self-assessment tool from scratch

Identified a real positioning problem — a brand with too many disparate topics and no single ownable throughline — and proposed the fix by adapting a sports-performance coaching framework (assess, train, reassess) from his own athletic/coaching background. Built the resulting diagnostic quiz-to-report tool: questionnaire, scoring logic, hosted database, and a live admin KPI dashboard tracking submission volume, retest rate, and results-confidence distribution.

Read the methodology
Admin KPI dashboard for the self-assessment tool showing submission counts and a privacy note that only aggregate figures are shown
Admin KPI dashboard — aggregate figures only

Screen-recorded walkthrough of the questionnaire flow, results readout, and admin dashboard, with narration.

11 — Direct evidence · Work sample

Wrote and designed carousel posts that carried a viral-scale reach

Wrote the hook, structured the full multi-slide argument, and designed the visual layout (typography, imagery, pacing) for complete carousel posts published on the client's own social accounts — direct, hands-on copywriting and design work across the entire piece, not just a title card or video scripting.

Cover slide of a carousel post titled '10 Woo Woo Habits That Will Change Your Life'
Body slide from the '10 Woo Woo Habits' carousel continuing the argument
Cover slide of a carousel post titled 'If You Want To Break Bad Habits, The 9th Chakra Is Key'
Body slide from the '9th chakra' carousel continuing the argument

12 — Direct evidence · System

Built and ran comment-to-DM conversion automations

Designed and built a library of live comment-trigger automation funnels — a viewer comments a keyword on a post, and the system routes them into a direct-message sequence — to turn organic engagement into direct leads and sign-ups. Multiple funnels have run for months, with several sustaining click-through rates well above typical benchmarks (roughly 45–80% on most funnels, some individual funnels running into the thousands of triggers).

No artifact — described only

13 — Direct evidence · System

Led both marketing and performance direction for a single organization

Held Director of Marketing and Director of Performance roles concurrently at The Yard (02/2024–2025), coordinating brand/content strategy alongside athletic performance programming.

No artifact — described only

14 — Direct evidence · Analytics report

0views

Reel — "My son translates woo-woo terms": 158,225 views

158,225 views, a 15.9% engagement rate, a 0.50% view-to-follow rate, and 784 new followers from this single reel, verified directly against Instagram's own Reel insights.

Instagram Reel insights screenshot showing 158,225 views, 18.4K likes, 197 comments, 815 reposts, 5.2K sends, 1.4K saves, and 784 follows
Instagram Insights — verified

15 — Direct evidence · Analytics report

0views

Reel — Netflix reality-show concept: 23,835 views

23,835 views, a 6.1% engagement rate, a 1.8% view-to-follow rate, and 440 new followers from this single reel, verified directly against Instagram's own Reel insights.

Instagram Reel insights screenshot showing 23,835 views, 17,593 reach, 1,000 likes, 243 shares, 117 comments, 98 saves, and 440 follows
Instagram Insights — verified

16 — Direct evidence · Analytics report

0views

Reel — energy healer / neurotypical concept: 8,876 views

8,876 views, a 3.1% engagement rate, a 0.03% view-to-follow rate, and 3 new followers from this single reel, verified directly against Instagram's own Reel insights.

Instagram Reel insights screenshot showing 8,876 views, 227 likes, 22 comments, 2 reposts, 13 sends, 9 saves, and 3 follows
Instagram Insights — verified

17 — Direct evidence · Analytics report

0views

Reel — Gen Z concept: 2,551 views

2,551 views, a 4.8% engagement rate, a 0.12% view-to-follow rate, and 3 new followers from this single reel, verified directly against Instagram's own Reel insights.

Instagram Reel insights screenshot showing 2,551 views, 80 likes, 27 comments, 0 reposts, 5 sends, 10 saves, and 3 follows
Instagram Insights — verified

18 — Direct evidence · Analytics report

0views

Carousel — "10 Woo Woo Habits": 68,846 views

68,846 views, a 12.8% engagement rate, a 1.2% view-to-follow rate, and 834 new followers from this single carousel, verified directly against Instagram's own post insights.

Instagram post insights screenshot showing 68,846 views, 3.7K likes, 22 comments, 73 reposts, 894 sends, 4.2K saves, and 834 follows
Instagram Insights — verified

19 — Direct evidence · Analytics report

YouTube — "7 Signs You Have an Energy Leech": 777 views

777 views, a 4.4% engagement rate, a 4.5% view-to-subscriber rate, and 35 new subscribers from this single long-form YouTube video.

20 — Direct evidence · Video

Podcast short — "Life's Jar: Rocks, Gravel, Sand & Coffee"

Edited a full-length podcast recording into a vertical, captioned short — cutting a longer, unscripted two-person conversation down to its clearest moment and pacing it for short-form attention spans. A distinct editing skill from the solo talking-head and whiteboard-lecture formats elsewhere in this set: podcast-to-shorts repurposing.

21 — Direct evidence · Video

Podcast short — "Heal Chakras: Physical First for Deep Healing"

Companion clip to the one above, same podcast-to-shorts editing format — cut from the same full-length recording, captioned and paced for vertical short-form viewing.

22 — Direct evidence · Analytics report

0views

Carousel — "9th chakra" concept: 16,687 views

16,687 views, a 15.2% engagement rate, a 0.74% view-to-follow rate, and 123 new followers from this single carousel, verified directly against Instagram's own post insights.

Instagram post insights screenshot showing 16,687 views, 607 likes, 941 comments, 10 reposts, 254 sends, 739 saves, and 123 follows
Instagram Insights — verified

Comparable evidence · 3

23 — Comparable evidence · System

Built a full live financial-planning simulator, end to end

Designed and built a live, multi-tab financial planning tool: a slider-driven simulator that models real tax brackets, debt amortization with auto-snowball, phased retirement contributions, and a home-purchase overlay against three preset scenarios, plus a full written financial-literacy guide and several standalone calculators. Built a second, fully sanitized version of the tool specifically to share as a public work sample without exposing anyone's real financial details.

No artifact — described only

24 — Comparable evidence · System

Adapted athletic coaching science into a teaching framework

Brought a constraints-led coaching model — drawn from his own sports-performance coaching background and published motor-learning research — into a specialized teaching business's curriculum, replacing ad hoc lesson design with a consistent instructional framework. The same framework later informed the design of the diagnostic assessment tool.

Read the methodology

Recorded live — the framework was talked through in real time on camera, then written up afterward by Gabe, with outside help. Public podcast episode, live for public viewing.

25 — Comparable evidence · System

Translated technical and specialized material for a general audience

Regularly translates specialized, technical instructional material into plain-language educational content formats suitable for a general audience — the core translation skill behind the publishing system above.

Instagram post insights screenshot for a reel translating a specialized concept into plain language for a general audience, showing 158,225 views and 784 new followers
The same translation skill, publicly

Capability signals · 5

26 — Capability signal · Case study

Developed original short-form creative concepts, not just executed briefs

Originated and produced a slate of short-form concept pieces translating specialized, technical subject matter into general-audience formats — the concepts, not just the production, were self-generated. Individual per-piece results for six of these concepts are broken out below.

No artifact — described only

27 — Capability signal · Video

Directed an independent narrative short film

Directed, shot, and edited an independent documentary-style short film — cinematic b-roll, on-location interview segments, and narrative pacing — built as a personal project outside of client work.

Content note: brief discussion of suicide ideation. Watch with that in mind.

28 — Capability signal · Video

Directed and color-graded a cinematic visual reel

Directed, shot, and color-graded an artistic montage-style short film — night and golden-hour cinematography, stylized lighting, and a cinematic grade — built as a personal directing and color-grading demo reel.

29 — Capability signal · Education

MBA coursework grounding in financial and strategic analysis

Completed an MBA (Augustana University, May 2023) with coursework in financial and strategic analysis, which the financial scenario simulator above puts into practice.

No artifact — described only

30 — Capability signal · Written statement

Named his own working conditions and limits directly, not defensively

Wrote out, unprompted, the specific conditions that produce his best work — visible physical structure (notes, sticky notes, a clear system in front of him), natural light, flexible/hybrid scheduling, focused 30–40 minute work blocks with real breaks, and deliberate delegation of the tasks that drain him fastest — alongside his ADHD-related strengths (fast idea generation, comfortable running several things at once, a strong instinct for building systems and customizing tools around how he actually works). States plainly what stays his responsibility regardless of any accommodation: doing the job, and proactively asking for help rather than pretending a struggle isn't happening.

No artifact — described only

Named gaps · 5

These name a capability the evidence set does not cover. They carry no artifact by definition, so they run dense rather than as full records.

No direct evidence

Dyslexic — manages written accuracy with AI-assisted tools, not unaided

If a role specifically requires unaided, tool-free writing accuracy under time pressure — live captioning or real-time transcription, for example — that's a genuine constraint worth naming directly rather than assuming AI tools will always be available or appropriate to use.

Confirmed by Cyndi Dale in recorded testimonial, Aug 2026

No direct evidence

No verified record of agency-side vendor or media-buy negotiation

This is a genuine gap, not an area of hidden strength — if day-one vendor negotiation experience is required, this should weigh as a real boundary.

Self-reported gap, confirmed by Gabe

No direct evidence

No experience co-hosting live radio or television

On-camera and on-mic production experience exists (see the event films above); live, unscripted broadcast co-hosting specifically does not.

Self-reported gap, confirmed by Gabe

No direct evidence

No employment history inside a regulated financial-services environment

The financial scenario simulator and MBA coursework show applied financial-literacy skill; neither substitutes for professional experience inside formal financial-services compliance requirements.

Self-reported gap, confirmed by Gabe

No direct evidence

Limited documented experience with agency-style client onboarding and billing workflows

Direct client communication and relationship work exists across freelance and employed roles; the formal onboarding/billing systems of an agency specifically have not been demonstrated.

Self-reported gap, confirmed by Gabe